Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Thursday, August 7, 2025

Lex Anteinternet: Cliffnotes of the Zeitgeist, 99th Edition appendix. Sydney Sweeney has great jeans, and genes. So does Beyonce Knowles. And stuff.

Lex Anteinternet: Cliffnotes of the Zeitgeist, 99th Edition appendix...

Cliffnotes of the Zeitgeist, 99th Edition appendix. Sydney Sweeney has great jeans, and genes. So does Beyonce Knowles. And stuff.

The Sydney Sweeney jeans ad praising her genes is genius: How nice to have the Sydney Sweeney “great genes” controversy. It is happily of no consequence, which is . . . 

Froma Harrop.

The massive overreaction to Sweeney being in an American Eagle ad while being white continues on, and is nicely addressed by Froma Harrop above.  Harrop's article reminds us of a few other pretty women, which likely means that it's a good thing the article was written by a woman.

Coincidentally, Beyoncé Knowles ad campaign for Levis continues on as well.  It predates Sweeney's ad for American Eagle.  I don't know anything about American Eagle jeans at all, but I do about Levis as I wear them a lot.

Knowles is also hot.

From Knowles Levis commercial

Knowles, of course, is an African American.

Of interest in this, both Knowles and Sweeney manage to be hot while fully clothed, a good trend.

Sweeney from her American Eagle ad.

Also of note, they're both actually really curvy and not sticks.  In other words, they look like actual women, which is of course what they are.  Knowles is particularly notable as she's been regarded as hot all along, even though she doesn't fit into the traditional stick figure model category that modeling agencies have tended to use for years.  She's big.  

Of course, all this brought out the political clowns.  Robot from Texas, Sen. Ted Cruz (why hasn't ICE deported this foreign born interloper yet?) felt compelled to state that due to the Democrats  “beautiful women are no longer acceptable in our society.”  That's really absurd.  One of the things that Sen. Krysten Sinema, now an independent but up until recently a Democrat, basically took criticism for was being hot while in office.  Sinema, whose politics are eclectic, is clearly highly intelligent. She's also a fallen away Mormon who is "unaffiliated" in terms of religion, and a lesbian, all of which puts her in the infamia category for Republicans.

Republicans, it might be noted, really lashed on to Sweeney when they found out she's a registered Republican, which means almost nothing.  Most of the MAGA politicos would have been regarded as fringe Republicans at best up until King Donny.  Real Republicans, as Wyoming Secretary of State Chuck Gray likes to point out, are now regarded as Democratic infiltrators by the current GOP, which is lead by a lifelong former Democrat, Trump.  We really don't know about her actual political views at all.

She registers in Florida, and of course she might register Republican for the same reason that horrifies Chuck Gray in Wyoming, it might for the most part be the only place to register. The Unconstitutional Primary Election in Wyoming tends to be the real election, so that's where people register.  Maybe that's why Sweeney registers that way in Florida. Who knows?

Republicans, starting with Trump, have really latched on to her already, which is a metaphor that should make Sweeney uncomfortable.  Some real boofador from Fox News even went so far as to suggest that seeing Sweeney in jeans might remind American men of their demographic obligation to procreate, whic his extremely weird, and referenced Dylan Mulvaney as an example of what might be deterring them. While Mulvaney is genuinely bizarre, and transgenderism not a real thing, that's probably not what's keeping the WASPs home alone in their basements rather than going out and meeting someone.

Somebody in this category, who is going out, as in out of the state, is Artemis Langford, who, having graduated from university, is packing up and leaving, claiming the state doesn't want people like him here.  Langford, who deserves real pity, demonstrated self pity in the interview, as he had to have known that being a big overweight man in a sorority would draw attention, although he no doubt didn't expect all the litigation that ensued.  The basic gist of his complaint is that he doesn't like it that there have been laws passed to protect actual women from being displaced in women's sports and the like, and he doesn't like it that society has moved towards recognizing "transgenderism" for what it is, a mental illness, so he's leaving.  At least as of two years ago, his intended career path was law school.  Being a man presenting as a woman wouldn' t stop a person from practicing law here, although it probably would be limiting, so pursuing that career elsewhere probably would be a good idea, if that's his actual intent.

All of this gets into the topic of conservatism, cultural conservatism, culture, and populism, but we'll try to take that up somewhere else.  Maybe in our 100th Cliffnotes of the Zeitgeist edition.

Anyhow, one denim glad guy saw an opportunity here, and took it:

He does like the Sweeney ad.  I'll bet he likes the Knowles one too.

And all this comes up, sort of, due to denim, something that women didn't often appear in, and for that matter decently dressed men, until after World War Two.  While women wearing jeans had taken off well before that, Levis didn't introduce 501s for women until 1981.

Related threads:

Levis


Last edition:

Sunday, August 3, 2025

Lex Anteinternet: Cliffnotes of the Zeitgeist, 99th edition. Sydney Sweeney has great jeans, and genes.

Lex Anteinternet: Cliffnotes of the Zeitgeist, 99th edition. Sydney ...

Cliffnotes of the Zeitgeist, 99th edition. Sydney Sweeney has great jeans, and genes.

Sydney Sweeney in American Eagle denim, part of the ad campaign causing all the furor.  The outfit itself is very 1970s retro, which is more than a little ironic in context.  Given the commentary, this is posted with the fair use exception.
Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue.

Sydney Sweeney in American Eagle ad.

Sydney Sweeney's American Eagle ad shows a cultural shift toward whiteness.

CNBC headline.

Q: Your administration has been very open about the fact that American women are not having enough babies. There was an ad this week. Sydney Sweeney, an actress, was in an ad for Blue Jeans. Does America need to see more ads like that? And maybe fewer ads with people like Dylan Mulvaney on the cover?

Rob Finnerty in an interview of Donald Trump.

First, let us state something plainly.

Sydney Sweeney is hot.

Way hot.

And she looks good in the American Eagle Jeans, which are sort of retro 1970s denim really.  

Really good.

So why are people having a fit?

Well, it's a really interesting tour through the culture, really.

Using attractive women to sell clothing is nothing new.  Shoot, using attractive women to sell anything, is in fact not new.  

So what's the big deal.

Basically, when you get right down to it, the big deal is two things.  First of all, Sweeney is white.  Secondly, this is a return to an obvious sex sells approach to selling that we haven't seen since the early 1990s.

The peak of the sex sells approach was really the 1970s.  Coincident with the rise of feminism was the absolute exploitation of women in advertising.  Calvin Klein really went to town with Brooke Shields, who was sexualized so young in her career that her image, in the movie industry, was basically a near example of child pornography.  But in advertising, he wasn't the only one.  There were in fact advertisements that would outright shock most Americans now as they used young teenage girls in sexualized poses.  It was repulsive. 

That seemed to have run its course by the mid 1980s, but even then, in the 1990s, Playboy model Anna Nicole Smith modeled jeans, in her case Guess jeans.  

The 90s, however, also saw the really fruity elements of the American come into cultural power, and a lot of that gave us, unfortunately, what we have today in terms of a massive right wing populist reaction.  In modeling, left wing media masters insisted that models not be, if possible, smoking hot young women and that instead they should be culturally diverse, and in some cases, fat.

Now comes this, in the midst of a real swing to cultural conservatism, but not culturalism of the Patrick Dineen type, but of the Dukes of Hazzard fan type.

What Sweeney said, quite frankly, is actually completely true. Genes are passed down from parents to offspring.  Genes in fact determine external traits like hair color and eye color.  That is a fact.

And, more than we like to admit, they determine a massive amount of our personality traits.  If you hang around a family gathering and don't find people who have the same deep interests as you do, the same sense of humor, etc., you might wish to check to see if you are in the right place. Sure, some of that might be due to environment, you are all from the same family, but some not.  It's well known that many of the traits that impact our personalities are in fact genetic.

So what's up with the upset.

Well she's white, as are 60.5% of the American population.  That is who you are trying to sell to much of the time. The liberal left just can't have that.

If the same clothing promotion was being done by Anok Yai, the left wouldn't be having a fit, the right would be, and for the exact same reason.

Which is exactly why, if I ran American Eagle, I'd have Anok Yai join in the campaign.

Of course, that isn't the only reason people are enjoying being upset.  They're also upset as the ads openly focus on Sweeney's assets, including having the camera in the jean jacket ad focus on her boobs until she intervenes to instruct the viewer to look at her face.

Well, gentle reader, that portrays reality.  All the feminist reactions in the world are never going to stop men from observing cleavage when its right there.  We're wired that way, and for a reason.

Which brings us to the next point.  In the right wing defense, Trump, in a friendly Fox interview, was asked the bizarre question "Does America need to see more ads like that? And maybe fewer ads with people like Dylan Mulvaney on the cover?" after the pronatalist views of the far right were referenced.

That was weird.  

The US, and for that matter the entire Western World, does not have a demographic crisis like the far right pronatalist like to imagine.  But the suggestion that men are going to look at Sydney Sweeney and suddenly feel aroused and go out and procreate is truly odd.

But even this does give us a glimpse into how modern Western society has really gone off the rails  No man who wants to "transition" is ever going to look like Sydney Sweeney.  Nor will any of them suffer from the Girl Flu every month.  That's reality.

Anyhow.  Givc the woman a break.

Last edition:

The Madness of King Donald. The 25th Amendment Watch List, Third Edition and Cliffnotes of the Zeitgeist, 98th edition. The Perverts and Fellow Travelers Issue.

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